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12
Oct
Planning Smart: Executing On Cultural Events
Arturo Gutierrez

With the holidays, additional TV premieres and some big sporting events nearing, we recently held a series of campaign reviews to determine the effectiveness of messaging around cultural events so far in 2018. We utilized events such as the World Cup, Summer Travel and Hispanic Heritage Month to create marketing communications for our clients across programs spanning Acquisition, Onboarding and ...

12
Oct
Planning Smart: Executing On Cultural Events
Arturo Gutierrez

With the holidays, additional TV premieres and some big sporting events nearing, we recently held a series of campaign reviews to determine the effectiveness of messaging around cultural events so far in 2018. We utilized events such as the World Cup, Summer Travel and Hispanic Heritage Month to create marketing communications for our clients across programs spanning Acquisition, Onboarding and ...

01
Oct
How to Leverage Social Listening for Reputation or Crisis Management
Curt Kaneshiro

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management. As marketers, we all ...

01
Oct
How to Leverage Social Listening for Reputation or Crisis Management
Curt Kaneshiro

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management. As marketers, we all ...

17
Sep
Trigger Communications in the Auto Industry
Arturo Gutierrez

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

17
Sep
Trigger Communications in the Auto Industry
Arturo Gutierrez

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

05
Sep
Current State Of A Buyer’s Mind-Set
Arturo Gutierrez

Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...

05
Sep
Current State Of A Buyer’s Mind-Set
Arturo Gutierrez

Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...

30
Aug
5 Ways to Empower the Loyalty Loop
Nicole Riley

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

30
Aug
5 Ways to Empower the Loyalty Loop
Nicole Riley

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

27
Aug
How to Leverage Behavior-Based Customer Segmentation
Curt Kaneshiro

Everyone has heard of the 80/20 rule, also known as the Pareto Principle - 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

27
Aug
How to Leverage Behavior-Based Customer Segmentation
Curt Kaneshiro

Everyone has heard of the 80/20 rule, also known as the Pareto Principle - 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

17
Aug
Triggered: Tips to Get Started with Automated Email
Nicole Riley

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

17
Aug
Triggered: Tips to Get Started with Automated Email
Nicole Riley

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

15
Aug
Driving Long Term Functional Value in the Experience Economy
Arturo Gutierrez

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

15
Aug
Driving Long Term Functional Value in the Experience Economy
Arturo Gutierrez

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales
Curt Kaneshiro

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales
Curt Kaneshiro

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

17
Jul
Push Clients Up the Loyalty Ladder
Curt Kaneshiro

The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where you customers are on the ladder will help ...

17
Jul
Push Clients Up the Loyalty Ladder
Curt Kaneshiro

The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where you customers are on the ladder will help ...

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention
Nicole Riley

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention
Nicole Riley

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

05
Jul
Back to Basics
Arturo Gutierrez

At KERN, we periodically ask ourselves "what's next?" Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable, and Foursquare, to bring together new ways to market our client's products and services. As we continue these conversations and create innovative solutions for our clients, it's ...

05
Jul
Back to Basics
Arturo Gutierrez

At KERN, we periodically ask ourselves "what's next?" Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable, and Foursquare, to bring together new ways to market our client's products and services. As we continue these conversations and create innovative solutions for our clients, it's ...

22
Jun
Factors to Consider when Placing Email CTA Buttons
Nicole Riley

Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way to determine what works is to test, test, test. We have identified three main factors to consider in ...

22
Jun
Factors to Consider when Placing Email CTA Buttons
Nicole Riley

Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way to determine what works is to test, test, test. We have identified three main factors to consider in ...

31
May
Top 10 Loyalty Program Dos and Don’ts
Nicole Riley

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

31
May
Top 10 Loyalty Program Dos and Don’ts
Nicole Riley

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

22
May
Capturing the Unexpected Medicare Audience: The WP65 Group
Scott Levine

What's your plan for marketing to people working past 65? As Medicare marketers, we generally market to three groups of people. The first group, called the “Age-In Group,” is made up of those who are 64 and about to turn 65. The second group includes all those who are currently enrolled in Medicare. During AEP, we try to sway the ...

22
May
Capturing the Unexpected Medicare Audience: The WP65 Group
Scott Levine

What's your plan for marketing to people working past 65? As Medicare marketers, we generally market to three groups of people. The first group, called the “Age-In Group,” is made up of those who are 64 and about to turn 65. The second group includes all those who are currently enrolled in Medicare. During AEP, we try to sway the ...

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

30
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Jennifer Stevens

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

30
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Jennifer Stevens

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

23
Apr
Medicare Marketers: Is your font the type that’s easy to read?
Boni Peluso

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians, is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...

23
Apr
Medicare Marketers: Is your font the type that’s easy to read?
Boni Peluso

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians, is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...